Brick Brewing Co.
Working on Brick projects was a blast! Who doesn’t like to work on a beer and alcohol account?
Brick Brewing Company, headquartered in Waterloo Ontario produces and distributes a wide range of alcoholic beverages. From its core lineup of craft beers and small batch seasonal offerings, to its Red Baron, Landshark, Laker brands, as well as its diverse portfolio of Seagram vodka cooler drinks – Brick Brewing Co. delivers outstanding products at fantastic price points.
The close relationship between the company’s key stakeholders and our creative and production departments allowed us to really have fun in developing not just playful and creative packaging and advertising for their products, but also in being integral in proposing and developing new beverage ideas. This close relationship allowed us to explore, test, and push boundaries of production techniques and capabilities. In short: It was a lot of fun.
Agency: Unitas Repuation Agency, Isaac Reputation Group
Creative Directors: Bob Goulart, Dave Hamilton, Paul Wales, Graham Lee, Bryan Hobson, Sally Smallwood
Deliverables: packaging, newspaper and magazine ads, annual reports, in-store and point-of-purchase signage, billboards, event signage and collateral, vehicle wraps, website and social content, online banner ads.
Contributions: packaging and dieline production, typography, mechanicals and layout assembly, retouching, mock 3d illustration, colour correction, image compositing, logo creation and versioning, graphic guidelines and brand standards development, ad and artwork re-sizing and versioning, quality control, digital asset management, pre-press, trafficking and delivery.
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