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Freedom Mobile
In 2016 Canada’s fourth largest mobile carrier, WIND Mobile, asked the Isaac Reputation Group to help reposition them in the market. Over the course of 2 weeks my studio production team and I helped to execute a nation-wide rebrand from online to storefront, inside and out, culminating in a reveal at the 2016 Grey Cup. After Freedom’s successful launch, we continued production of all print and digital advertising deliverables for the company.
Agency: Isaac Reputation Group
Creative Directors: Bob Goulart, Dave Hamilton
Deliverables: newspaper and magazine ads, TV supers, theatrical display ads, billboards, digital OOH signage, vehicle and transit wraps, signage and station domination executions, website rebrand asset production and online banner ads.
Contributions: photography, retouching, colour correction, image compositing, logo creation and versioning, graphic guidelines development, typography, mechanicals and layout assembly, ad re-sizing and versioning, quality control, digital asset management, trafficking, pre-press and delivery.
Deliverables: newspaper and magazine ads, TV supers, theatrical display ads, billboards, digital OOH signage, vehicle and transit wraps, signage and station domination executions, website rebrand asset production and online banner ads.
Contributions: photography, retouching, colour correction, image compositing, logo creation and versioning, graphic guidelines development, typography, mechanicals and layout assembly, ad re-sizing and versioning, quality control, digital asset management, trafficking, pre-press and delivery.
BILLBOARDS
Taxi vehicle wraps
Transit Wraps, Shelter Ads, Station Dominations and Custom POP Trailer Wraps
Digital DISPLAY Superboards & Signage
Newspaper ads
Internal Communications Booklet
Website & Social Executions
Online Ads
Brand Guidelines
