In early 2016 Bob Goulart, our agency’s new Creative Director and partner, brought with him the Harry Rosen account in-house. The following 2 years saw my studio team and I produce numerous out-of-home, newspaper, magazine and direct mail advertisements along with a robust digital online lineup of ads and website content.
We also produced a wide range of in-store signage and launched the Sartoria loyalty rewards program brand refresh, supported by a wide range of point-of-purchase collateral items, direct mail pieces, along with numerous print and online digital advertisements. In addition to this we supported the Harry Rosen Outlet business both in traditional print media executions as well as online banner ads and digital website asset support.
The “marquee” project however was the production of the annual Harry Rosen gift guide mini magazine. Working on the gift guide was a wonderful experience, one of the key highlights was the privilege of collaborating with world renowned fashion photographer Chris Nicholls and his team.
Agency: Unitas Reputation Agency, Isaac Reputation Group
Creative Director: Bob Goulart, Dave Hamilton
Deliverables: newspaper and magazine ads, booklets, direct mail pieces, in-store point-of-purchase signage, out-of-home ads, billboards, transit shelter ads, exterior store signage, online banner ads, website and social media content.
Contribution: image retouching, colour correction and compositing, typography, mechanicals and layout assembly, ad re-sizing and versioning, quality control, digital asset management, trafficking and delivery, supplier and third party partnership management.
EXTERIOR STORE SIGNAGE:
GIFT GUIDE BOOKLET:
IN-STORE SIGNAGE & COLLATERAL:
WEBSITE ELEMENTS & ONLINE BANNER ADS