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![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/f1ed3f47-0ba6-46ea-ab5e-79d13d6ff3e8_rw_1920.png?h=dce0d684a466e01062b19396d0352d01)
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IBM
IBM is one of the world’s most iconic companies and brands. As a tech company, their creative has always been clean, modern and elegant. While at Ogilvy I had the fortuity to build extensive ad layouts for IBM, leveraging a detail oriented focus on typography and grid layouts. It truly taught me the adage that more often than not: less is in fact, truly more.
Agency: Ogilvy & Mather Toronto
Creative Directors: Nancy Vonk, Janet Kestin
Deliverables: newspaper and magazine ads, out-of-home signage.
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, prepress, pre-press and delivery.
Deliverables: newspaper and magazine ads, out-of-home signage.
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, prepress, pre-press and delivery.
Newspaper, Magazine & OOH ads:
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/56b61468-340b-40f1-a9e7-d8f14ce15506_rw_1920.jpg?h=214404a923e0799c31a4a73997bfa47a)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/e57e3a6b-2694-4ca1-b769-41096b766790_rw_1920.jpg?h=953ba45ac9e2b55f0edda2ebe85ad384)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/4ed22c3b-01fc-4bcb-9481-90e531098d5a_rw_1920.jpg?h=eb0f08dc302f325e8c55f76cba06aa39)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/87cdfce7-5ecb-402f-8bab-6263bdc414e7_rw_1920.jpg?h=383f13ca9b5efeef26854384ee54a743)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/ad0130c1-3879-4515-b747-e24874ffefaa_rw_1920.jpg?h=96798ed86cfb10afb557993571f01f74)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/4a1d87f6-746f-44f7-9a14-b06038f3d6ef_rw_1920.jpg?h=85acf06a22f7d1558d16fe9a321c02d0)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/eaca42fd-4793-4008-a975-7e181759ce7a_rw_1920.jpg?h=8496aebccf7a55354e03978e65956ede)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/932c3c1d-f47e-4f01-96f4-d0c28eeea125_rw_1920.jpg?h=5d0546d07f4698e65dd2486055ade763)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/01e13091-9a44-41f9-972d-9e634278d2a6_rw_1920.jpg?h=a355d537d3c095334936503dc421fa27)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/cfbe4193-06f9-4025-9ef7-324c631e643f_rw_1920.jpg?h=b67056d10fe86a75257defee8f6fcf6a)