IBM is one of the world’s most iconic companies and brands. As a tech company, their creative has always been clean, modern and elegant. While at Ogilvy I had the fortuity to build extensive ad layouts for IBM, leveraging a detail oriented focus on typography and grid layouts. It truly taught me the adage that more often than not: less is in fact, truly more.
Agency: Ogilvy & Mather Toronto
Creative Directors: Nancy Vonk, Janet Kestin

Deliverables: newspaper and magazine ads, out-of-home signage.

Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, prepress, pre-press and delivery.

Newspaper, Magazine & OOH ads:
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