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Kraft
Kraft is a giant in the food industry and I was able to work on a wide range of their portfolio offerings during my tenure at Ogilvy Toronto. Much of the work I was involved in producing was primarily print magazine and newspaper ads, but I also worked on some product packaging redesigns. Notably the “Diamond Shreddies” campaign which played on the perspective of square vs. diamond Shreddies.
Agency: Ogilvy & Mather Toronto
Creative Directors: Nancy Vonk, Janet Kestin
Deliverables: newspaper and magazine ads, packaging, and out-of-home signage
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, colour correction, image compositing, pre-press and delivery.
Deliverables: newspaper and magazine ads, packaging, and out-of-home signage
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, colour correction, image compositing, pre-press and delivery.
Newspaper, Magazine and OOH ads:
Packaging:
