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![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/da553e71-69a5-4042-8306-154ad5d2d8a1_rw_1920.png?h=47787a8cfbcf8611c61d489ca9ff8dab)
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Kraft
Kraft is a giant in the food industry and I was able to work on a wide range of their portfolio offerings during my tenure at Ogilvy Toronto. Much of the work I was involved in producing was primarily print magazine and newspaper ads, but I also worked on some product packaging redesigns. Notably the “Diamond Shreddies” campaign which played on the perspective of square vs. diamond Shreddies.
Agency: Ogilvy & Mather Toronto
Creative Directors: Nancy Vonk, Janet Kestin
Deliverables: newspaper and magazine ads, packaging, and out-of-home signage
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, colour correction, image compositing, pre-press and delivery.
Deliverables: newspaper and magazine ads, packaging, and out-of-home signage
Contributions: typography, mechanicals and layout assembly, ad re-sizing and versioning, retouching, colour correction, image compositing, pre-press and delivery.
Newspaper, Magazine and OOH ads:
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/4007bcad-67a8-42d6-94b0-6ba02591a568_rw_1920.jpg?h=5d73de4704325a08a7cb95a405c0c714)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/2d204b47-9b3a-43ee-a95a-dd0757efd553_rw_1920.jpg?h=4db39edda2da5d554f74591ffa136ea4)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/6fb7c155-504b-4a0e-96d5-705bbcba987d_rw_1920.jpg?h=c578e1028a5c655f9e6c98e24d383843)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/aaa6e05a-8412-42f4-8108-22d9cc1d2ad9_rw_1920.jpg?h=593c3284333cc45b7c3c4ac0fbd5f78d)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/a6122015-e4d4-4f6f-bd44-7ef434e940c1_rw_1920.jpg?h=05cea7a9df4d2f4943403f99a5fa1bba)
Packaging:
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/4ea94f3a-0126-49f2-98a7-28b7adec3099_rw_1920.jpg?h=784b9f0faead93fc85a63422fd8d8597)
![](https://cdn.myportfolio.com/0be24c33cf367be6ab4a59ece6bf25c4/f7dfc0bb-1e87-4235-98d9-4ee817a192db_rw_1920.jpg?h=52a0e1b8a3926e6a0f537332f0af01a9)