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Public Mobile
As an emerging company believing that communication is a right, not a privilege, Public Mobile Inc. looked to challenge the status quo of Canada’s mobile telecommunications oligarchy by offering a cheaper alternative and friendlier customer experience to their customers.
From 2010 to 2016, I was involved in producing a wide range of printed and digital advertisements for Public Mobile, as well as their in-store signage, POP collateral, and in-store video content. It was a demanding, highly competitive, and fast paced account that required quick turnaround times, numerous last minute revisions and large media buys, but the close working partnership with the Creative Director, as well as proximity to the client’s marketing team and the company's CEO made it a rewarding experience.
Agency: Unitas Reputation AgencyCreative Director: Graham Lee
Deliverables: newspaper and magazine ads, TV supers, theatrical display ads, billboards, digital and print out-of-home signage, vehicle and transit wraps, signage and station domination executions, website rebrand asset production and online banner ads, in-store videos, direct mail pieces, internal communications and collateral.
Contributions: photography, retouching, colour correction, image compositing, logo creation and versioning, graphic guidelines development, typography, mechanicals and layout assembly, ad re-sizing and versioning, video editing, map illustration, quality control, digital asset management, pre-press, trafficking and delivery.
Deliverables: newspaper and magazine ads, TV supers, theatrical display ads, billboards, digital and print out-of-home signage, vehicle and transit wraps, signage and station domination executions, website rebrand asset production and online banner ads, in-store videos, direct mail pieces, internal communications and collateral.
Contributions: photography, retouching, colour correction, image compositing, logo creation and versioning, graphic guidelines development, typography, mechanicals and layout assembly, ad re-sizing and versioning, video editing, map illustration, quality control, digital asset management, pre-press, trafficking and delivery.
OOH and Transit Shelter ads:
Newspaper & Magazine ads
DIRECT MAIL AND INTERNAL COMMUNICATIONS:
IN-STORE COLLATERAL & SIGNAGE:
