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Real Canadian Superstore
A subsidiary of Loblaw Companies Limited, Canada’s largest food retailer, The Real Canadian Superstore was looking to refresh, diversify and personalize their grocery shopping experience to better reflect the diversity of Canadian shoppers, and the diversity of foods on offer in their stores. They hired our agency to refresh in-store branding and signage at a number of pilot stores. The “Food for all. All for Less” campaign launched in the summer of 2015.
Agency: Unitas Reputation Agency
Creative Director: Paul Wales
Deliverables: newspaper and magazine ads, billboards, in-store signage, transit shelter ads, station domination executions, online banner ads.
Contributions: retouching, colour correction, image compositing, logo creation and versioning, typography, mechanicals and layout assembly, ad re-sizing and versioning, quality control, pre-press, trafficking and delivery.
Deliverables: newspaper and magazine ads, billboards, in-store signage, transit shelter ads, station domination executions, online banner ads.
Contributions: retouching, colour correction, image compositing, logo creation and versioning, typography, mechanicals and layout assembly, ad re-sizing and versioning, quality control, pre-press, trafficking and delivery.
IN-STORE SIGNAGE
Out of home signage and transit shelter ads
